marketing 101

Seven questions to improve your website design

By hartsook / June 14, 2012 / 1
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Q: Why build a website?
A: It’s an extension of your business marketing, reaching new customers and new markets.

Your website design is the key component in your internet marketing ecosystem

Your website and other internet properties are part of your business marketing ecosystem, and an extension of your brand on the internet, and should be viewed in that context and not as isolated objects. You website design should be reinforcing your brand and extending your marketing messages to reach potential customers on their terms.

To help with your website design it’s useful to know what your goals are for having a website and how the website fits with the rest of your marketing.

Here are seven questions that will help you understand what you need for your website:

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Prize winning slide show on Social Media for Business

By hartsook / December 10, 2010 / 0
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This presenta–tion just won 3rd prize on the “Worlds Best Presentation Contest 2010” at SlideShare. It’s worth the look.

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Brilliant analysis of current internet marketing trends

By hartsook / November 16, 2010 / 1
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Mary Meeker of Morgan Stanley has created a really great presentation for the 2010 Web 2.0 conference here in San Francisco. If your business, or […]

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