Helping you build your brand on the web
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Q: Why build a website?
A: It’s an extension of your business marketing, reaching new customers and new markets.
Your website design is the key component in your internet marketing ecosystem
Your website and other internet properties are part of your business marketing ecosystem, and an extension of your brand on the internet, and should be viewed in that context and not as isolated objects. You website design should be reinforcing your brand and extending your marketing messages to reach potential customers on their terms.
To help with your website design it’s useful to know what your goals are for having a website and how the website fits with the rest of your marketing.
Here are seven questions that will help you understand what you need for your website:
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Mary Meeker of Morgan Stanley has created a really great presentation for the 2010 Web 2.0 conference here in San Francisco. If your business, or your clients, use the internet, whether on the desk or on the go, you should read through her analysis of current trends. Mary Meeker’s Awesome Web 2.0 Presentation About The State Of The Web Morgan Stanley analyst Mary Meeker is better than just about anyone at summing up what’s going […]
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