Q: Why build a website?
A: It’s an extension of your business marketing, reaching new customers and new markets.
Your website and other internet properties are part of your business marketing ecosystem, and an extension of your brand on the internet, and should be viewed in that context and not as isolated objects. You website design should be reinforcing your brand and extending your marketing messages to reach potential customers on their terms.
To help with your website design it’s useful to know what your goals are for having a website and how the website fits with the rest of your marketing.
Here are seven questions that will help you understand what you need for your website:Read More
Eels by James Prosek My rating: 4 of 5 stars I just finished reading “Eels”. This book is on the order of Rachael Carson’s Silent Spring about the decline (populations are down about 90% in the last 20 years!) of an important but mysterious global species of fish (yes, eels are fish), and the natural history and cultural significance of eels around the world from New Zealand to New England. Did you know… eels are one […]Read More
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