Q: Why build a website? A: It’s an extension of your business marketing, reaching new customers and new markets.
Your website design is the key component in your internet marketing ecosystem
Your website and other internet properties are part of your business marketing ecosystem, and an extension of your brand on the internet, and should be viewed in that context and not as isolated objects. You website design should be reinforcing your brand and extending your marketing messages to reach potential customers on their terms.
To help with your website design it’s useful to know what your goals are for having a website and how the website fits with the rest of your marketing.
Here are seven questions that will help you understand what you need for your website: